The Aurora Highlands View Campaign
the situation
The Aurora Highlands was entering its fifth year of sales.
the objective
The objective of the advertising campaign was to showcase a master-planned community that blends natural beauty with cultural vibrancy.
the strategy
Spanning video, print, digital, and outdoor media, the campaign consistently emphasizes the unique appeal of “mountains in the background and art in the backyard,” capturing the essence of the community’s scenic setting and artistic soul.
The video and digital brochure highlight the community’s award-winning parks, and thoughtfully curated public art installations as well as in-depth information on current and upcoming amenities like the Beach Club, and the community’s focus on education and open space, offering a well-rounded lifestyle for families.
Print and digital ads show how art and nature blend seamlessly in this unique setting.
Strategic airport advertising and billboards reinforce the message to frequent travelers and commuters.
Across all platforms, the campaign seamlessly integrates a message of creativity, connection, and possibility, positioning the community as not just a place to live, but a place where life is enriched through art, nature, and community. This cohesive, visually stunning campaign drives engagement and builds excitement for an inspired way of living.
This campaign resulted in a sales increase of 30% over the previous year.
The print ad won the Home Builder Association of Denver’s MAME Award for Best Print Ad.






