Laguna Harbor

the situation

The Crown Team was launching a brand new development on the coast of Bolivar, Texas.

the objective

The objective of the advertising campaign was to position the community has the most luxurious boat-themed community on the Gulf Coast.

the strategy

The objective was accomplished by developing very high-end, sophisticated collateral materials and advertising specifically to the luxury boat owner.

Lisa partnered with ParkerHayden, Inc. on the development of this campaign.