The Aurora Highlands Grand Opening
the situation
The Aurora Highlands had model homes by six builders.
the objective
The objective of the advertising campaign was to draw visitors to tour the model homes in the community.
the strategy
The extensive advertising campaign for our Grand Opening & Model Tour drew an astounding 2,000 visitors to our two-event.
- Our television spot was broadcast on four major stations and eight cable networks, amassing an impressive 7,238,252 impressions (market reach of 85%). An additional 510,526 impressions were obtained with CTV.
- Our radio spot ran on the nine top-ranked radio stations and iHeart podcasting. In total, our campaign achieved a remarkable 3,668,776 impressions, reaching 70% of our target market.
- We ran a full-page print ad in The Aurora Sentinel for two weeks prior to the event.
- We ran three vinyl and five digital billboards which garnered 8,729,581 impressions.
- Our online advertising campaign garnered 247,235 impressions and 1,420 clicks to our landing page.
- Social media marketing on Instagram, Facebook and LinkedIn added an additional 359,872 impressions.
- Five emails achieved an average open rate of 36% and very high click rate of 7%.
- 3,640 users visited our landing page, including 3,273 new users.
At the event we handed out maps and stamp sheets for visitors to enter our drawing for a chance to win $25,000 towards a new home. The special video of the drawing was viewed over 1,000 times on our social channels.
This campaign was award Best Special Promotion by the Home Builders Association of Denver.






