Bridgewater Homes

the situation

Market research revealed that consumers know The Aurora Highlands offers an array of price points and production builder choices but were not aware of our semi-custom home building program.

the objective

The objective of this campaign was to target affluent home buyers interested in builders who offer the ability to customize their new home.

the strategy

As the community developer, our strategy was to team up with the leading semi-custom homebuilder to create an omnichannel marketing campaign designed to raise awareness and prestige for both the builder and the community. 

This campaign is a celebration of the emotional significance of homeownership. Anchored by a powerful short film, the campaign extended its reach through TV spots, digital ads, and animated online banners, all designed to draw viewers into a heartfelt narrative. Each element worked in harmony to convey that a home is more than just a place—it’s a canvas for life’s milestones, memories, and cherished moments.

During this campaign Brodgewater Homes sales increased 240%.

This campaign was awarded Best Video and Best Digital Marketing Campaign by the Home Builder Association of Denver.